Our Mission
The Alario Group is a full-service advertising agency catering to the Hispanic and African American markets in Chicago. It offers creative, production, and consulting services, including research and cultural adaptations, as well as media planning and buying. Alario Group was created in 2002 and has become one of the leading agencies of its kind in the country.
Founded in 2002 by Ruben Figueres, Shane McCarthy and Andrew Wright, Alario Group was originally conceived as a media planning and buying firm for companies intent on penetrating the Hispanic market. Alario had one strong advantage: the partners had worked for multinational advertising agencies, for the marketing departments of national companies, for direct local clients, and most importantly in media sales. This combined experience created an efficient and highly effective team for media planning and buying.